GLOSSARY

Automation- A process which places a barcode on your mail piece.  This process will save you money and will be delivered faster.

CASS Certify- Verifies and corrects mailing address for deliverability.
Cheshire Label- Least expensive type of label.  

Closure Tab- Small labels to seal brochures and mailings to allow for piece to be automated.  Which will save money in postage.

Dedupe- Eliminates duplicate addresses in a mail list either by name or by address.

Direct Impression- Prints the address on the mail piece without using a label.

First Class- Postage which is delivered in three to five business days.

First Class Presort- Less expensive because it is sorted by zip code

Hand Label- When labels are generated from the department this process is expensive and time consuming.  It is recommended that you email an electronic format i.e. Diskette or email.

Indicia- A printed sign on an item of mail showing the postage paid.

Mail Merge- Inserting a personalized letter that must match address on the envelope.

Merge- Combining of more than one list.

Non-Profit Mail- Processed the same as Presort Standard mail but at a lower postage rate.

Piggyback Label- A removable label for the purpose of revealing something beneath it or moving the label to a return portion of the mailing.

Postal Qualification- Places the mail list in zip order and automates which allows mail to be sorted for the cheapest postage rate.

Standard Mail (formally bulk) - Mail which weighs less than 16 ounces. Delivery is usually between 7-10 business days.