Attend any conference or workshop on direct mail and it is discussed at length. Read any direct marketing text and it is gospel. Fail to achieve the response rate you were looking for on your last direct mail campaign and it becomes very apparent. 

You can guarantee it. You can discount it. You can use the best design, graphics, print and paper. What is the most critical element of any direct mail campaign?

It’s the list. Often misunderstood. Often mismanaged. Often not accurate. But, your success depends on it. Rest assured…

The Major Mail Way means peace of mind. It means you are in good hands. We’ll work together to find and evaluate the best list or lists for your campaign. 

We have access to all commercially available mailing lists. Our database is extensive, well over 25,000+ lists. This includes business to business compiled list, specialty lists, permission based e-mail lists, as well as resident occupant or consumer lists. 

Want to let everyone in a specific area know you are now open for business? Use our resident-occupant list. Want to market to businesses with employee size of 100 or more with an annual sales volume of 25 million or more? Use our business to business compiled file of some 12 million companies. 

Selling to women with an active sports lifestyle? Use one of our many specialty lists. Need to target past buying behavior like catalog buyers? We can help with this too!

To learn more about the Major Mail Way of list selection, call us at 1-800-438-1876.